Starting Up!
Get to Know Us
ArtCAKEtect is a first of a kind, one of a kind, entertainment-patisserie startup , operating in the niche segment of Toy-inspired Food - the next big thing on the confectionary canvas!
We are the country's first Edible Architecture Toy-Treats Brand, handpicked by the Prime Minister's flagship 'Startup India' Programme, for Innovation using 3D Technology in the Food sector, to make a scalable Business Model.
As a millennial brand, ArtCAKEtect stands true to the core values of its parent company - Innovoy Retail Private Limited - which is to 'Innovate & Enjoy’ , that makes 'INNOV - OY'. What differentiates us is our inventive take on the pursuit of happiness , which is something we wish to spread with our 'creative confection' , to redefine 'indoor - play' in pandemic-times, fraught with fears of infection. Our innovative line of eco-friendly & educational stress-buster hobby-products aim to capture the imagination - and the taste-buds - of the epicures we wish to creatively engage , in 'out of the box' ways , to unbox their inner child!
So 'Play Safe' with our Building Bakes that make Architecture a piece of cake! Our Ready to Build Toy-inspired Treats are a confluence of craft , culinary & Technology. Both educational & developmental , they are a great way to unleash creativity and build concentration in the young. Based on hands-on S.T.E.A.M. Learning , Edible Architecture Toys boost Creative Thinking, Cognitive Learning, Spatial Reasoning & Fine Motor Skills. Build creativity & confidence in Builders of tomorrow with ArtCAKEtect - redefining construction block play.
Go screen-free with ArtCAKEtect. Cut screen time & add some scream-time to game nights & get-togethers with The Delicious D.I.Y. Toy Box - Artisanal Cookie & Candy Craft Toy Treats. They form the perfect finish to any meal as there is a sweet treat to suit every palate in our artisanal cookie kit. In other words, it's the perfect way to unwind.
So, Construct - Decorate - Celebrate with ArtCAKEtect to give every occasion 'The Creative Rush'!
Mission
Our mission is to make pandemic proof 'safe-play' products , where Tradition meets Technology to deliver you the Playground- in 4Dx!
Vision
Our vision is to 'Think Global , Act Local' and be unapologetically 'Vocal' about our planet-friendly stance , when it comes to creating cutting edge Confectionary Collectables that are not only world-class in every which way, but are also wholesome and a whole lot of fun.
Vidaisha, Noida
Fun engagement for kids. My daughter loved it! I think its the first of a kind in India as Gingerbread House Making Kits we have seen abroad but not here. Also, much more variety of designs, fairy tale castles , haunted house & different house architectures from various parts of the World are available. All edible & educational. Best part is Cookies are made fresh on order & without preservatives. To top it, its a non plastic & non electronic Toy , plus a great engagement !
Checks off the right Boxes, this Toy Box!!
Shefali, Delhi NCR
Fun engagement for kids. Just ensure kids wait to read the DIY instructions on pack & use a Teaspoon to make Icing Mortar. My daughter used a Tablespoon by mistake & the Icing got too runny for Construction. But we got help from product support who were quite prompt & guided us to mix a bit of powdered sugar to make the mortar thick agin which was quite easy to manage. Upto 3 Teaspoon of water per 75g pack is good enough. But alls well that ends well & the kids had a blast over 2 whole days with colouring , decorating & building! Good engagement & learning experience.