top of page

Starting Up!

Get to Know Us

ArtCAKEtect is a first of a kind, one of a kind, entertainment-patisserie startup , operating in the niche segment of Toy-inspired Food - the next big thing on the confectionary canvas!

We are the country's first Edible Architecture Toy-Treats Brand, handpicked by the Prime Minister's flagship 'Startup India' Programme, for Innovation using 3D Technology in the Food sector, to make a scalable Business Model.

As a millennial brand, ArtCAKEtect stands true to the core values of  its parent company - Innovoy Retail Private Limited - which is to 'Innovate & Enjoy’ , that  makes 'INNOV - OY'. What differentiates us is our inventive take on the pursuit of happiness , which is something we wish to spread with our 'creative confection' , to redefine 'indoor - play' in pandemic-times,  fraught with fears of infection. Our innovative line of eco-friendly & educational stress-buster hobby-products aim to capture the imagination - and the taste-buds - of the epicures we wish to creatively engage , in 'out of the box' ways , to unbox their inner child!


So 'Play Safe' with our Building Bakes that make Architecture a piece of cake! Our Ready to Build Toy-inspired Treats are a confluence of craft , culinary  & Technology. Both educational & developmental , they are a great way to unleash creativity and build concentration in the young. Based on hands-on S.T.E.A.M. Learning , Edible Architecture Toys boost Creative Thinking, Cognitive Learning, Spatial Reasoning & Fine Motor Skills. Build creativity & confidence in Builders of tomorrow with ArtCAKEtect - redefining construction block play. 


Go screen-free with ArtCAKEtect. Cut screen time & add some scream-time to game nights & get-togethers with The Delicious D.I.Y. Toy Box - Artisanal Cookie & Candy Craft Toy Treats.  They form the perfect finish to any meal as there is a sweet treat to suit every palate in our artisanal cookie kit. In other words, it's the perfect way to unwind.


So, Construct - Decorate - Celebrate with ArtCAKEtect to give every occasion 'The Creative Rush'!


Our mission is to make pandemic proof 'safe-play' products , where Tradition meets Technology to deliver you the Playground- in 4Dx!


Our vision is to  'Think Global , Act Local' and be unapologetically 'Vocal' about our planet-friendly stance , when it comes to creating cutting edge Confectionary Collectables that are not only world-class in every which way, but are also wholesome and a whole lot of fun. 

Kid's Toys Store Header
Testimonial Candy Town house Noida

Vidaisha, Noida

Fun engagement for kids. My daughter loved it! I think its the first of a kind in India as Gingerbread House Making Kits we have seen abroad but not here. Also, much more variety of designs, fairy tale castles , haunted house & different house architectures from various parts of the World are available. All edible & educational. Best part is Cookies are made fresh on order & without preservatives. To top it, its a non plastic & non electronic Toy , plus a great engagement ! 

Checks off the right Boxes, this Toy Box!!

Testimonial Pet Kennel Tummy Pets Inn Moradabad

Shefali, Delhi NCR

Fun engagement for kids. Just ensure kids wait to read the DIY instructions on pack & use a Teaspoon to make Icing Mortar. My daughter used a Tablespoon by mistake & the Icing got too runny for Construction. But we got help from product support who were quite prompt & guided us to mix a bit of powdered sugar to make the mortar thick agin which was quite easy to manage. Upto 3 Teaspoon of water per 75g pack is good enough. But alls well that ends well & the kids had a blast over 2 whole days with colouring , decorating & building! Good engagement & learning experience.

quote unquote